ABOUT PHOTOGRAPHER ZELJKA MOGOROVIC
Hi there and welcome!
Zeljka Mogorovic is a Master Craftsman Photographer, Master Photographer and tabletop director, specializing in clean, crafted visuals that elevate products and brands.
With master-level control over lighting, styling, and framing, she direct both motion and stills through one cohesive creative vision. Hers work blends lighting mastery, clean art direction, and full production control to deliver refined, high-end tabletop imagery.
Zeljka bring a production-level structure with clear, confident creative leadership from concept to final frame.
Top tier of formally educated, internationally 3x Degree certified photographer.
Based in Northern California, USA.
I bring the precision and artistry of European craftsmanship now adapted for modern U.S. brand storytelling.
When I take a picture, it's not just a picture it's a degree-certified, light-sculpted, emotion-optimized slice of time.
Basically... I don't take photos.
I manifest visual narratives through educated imagery crafting.
Or, as my mom still calls it: 'pressing the button.'🤦♀️📸
Educated at:
2022 - Master's Degree in Photography Educator, Croatian Chamber of Trades and Crafts, HOK Zagreb, Master Craftsman Photographer & Mentor
(•advertising photography •commercial photography •fashion photography •industrial photography •digital photography
•photography of portraits, images of people, material, products, architecture, landscape • illustrations
•cameras, machines, devices and photographic technologies •graphics transformation •production of photographs
•photography as a craft and an art •color & color psychology
•photography practical techniques and camera work
•craft workshop school cooperation, teaching processes, teaching tool methods assessment and evaluation education, teaching trainees
•organization of a work process in a studio, photo lab, and outside a workshop •operational plan analysis, supervision) • Professional Theory: Photography
• Pedagogy: vocational pedagogy
• Economy: Business,Marketing,Finance, Accounting Entrepreneurship,Craftsman, Crafts and Craftsmanship Trades
•Legal regulations
•photography of portraits, images of people, material, products, architecture, landscape • illustrations
•cameras, machines, devices and photographic technologies •graphics transformation •production of photographs
•photography as a craft and an art •color & color psychology
•photography practical techniques and camera work
•craft workshop school cooperation, teaching processes, teaching tool methods assessment and evaluation education, teaching trainees
•organization of a work process in a studio, photo lab, and outside a workshop •operational plan analysis, supervision) • Professional Theory: Photography
• Pedagogy: vocational pedagogy
• Economy: Business,Marketing,Finance, Accounting Entrepreneurship,Craftsman, Crafts and Craftsmanship Trades
•Legal regulations
2022 - Croatian Chamber of Trades and Crafts, HOK Zagreb, Master's Degree in Photography
1993-1996 - Trade School for personal services - Photography, Graduate Degree
Croatian-American Zeljka Mogorovic
( Zeljka name meaning = Wish = Desire)
When I'm not behind the lens I enjoy spending time with my family.
I am always looking forward to creating art.
If you have a story that you need help telling, I would love to hear from you.